Cultural attitudes refer to the beliefs, values, and behaviors that are commonly held within a specific cultural group or society. This research area involves studying how individuals within a culture think and feel about various issues such as social norms, gender roles, politics, religion, and more. Researchers in this area investigate how cultural attitudes are formed, how they are transmitted from one generation to the next, and how they impact individual behavior and decision-making. Cultural attitudes research is important for understanding and addressing issues related to cultural diversity, intercultural communication, and social change.